Millenials get finance advice from bots!
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Millenials get finance advice from bots!

Author: Staff Reporter Updated: 10:00 07-11-2017

Millennials are not only developing a healthy appetite for financial advice, they are also more likely to trust digital advice from automated investment services than older generations.

The question of how companies can win over Millennials is a hot topic among digital leaders worldwide. Forrester surveyed online adults in 20 markets to determine their need for and perception of financial services. The resulting report, “Millennials Want Financial Advice, With or Without Humans”, shows that Millennials:   

While the results of the survey show that Millennials not only want financial advice more than the older generations, it also goes on to show how they differ in terms of the way they want to receive that advice. The report explains how Millennials:

Commenting on the findings, Peter Wannemacher, Forrester senior analyst and co-author of the study writes in the report: “Millennials now represent the largest generation in the workforce in the US and many other countries. Over the next two decades, Millennials are set to inherit tens of trillions of dollars in assets — the largest wealth transfer in history. Digital leaders at banks and wealth management firms should invest in digital capabilities and collaborative advice now to better win, serve, and retain Millennials going forward.”

Published: 09:45 06-11-2017

Posted by on November 6, 2017.

Categories: Business

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Updated: 07:45 20-Apr-2018